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We are living in a
very exciting time of change and environmental awareness. All around
us we see signs of these changes. People are demanding products and
services with reduced impacts on the environment. We also see products
and advertisements rushing to brand themselves “GREEN”,
“ECO-FRIEDNLY” and “ORGANIC” with little or
no verifiable proof. As a manufacturer this is a dangerous minefield
to negotiate. It is very easy to come off as jumping on the Green band
wagon and milking it for a profit on the other hand it is important
to share the changes you’ve made and are continuing to make with
your customers. We are doing our best to make a superior product, make
important changes in our product and manufacturing processes to reduce
our impact on the environment and maintain a high level of integrity
and honesty.
Here are some of the things we are doing and the reason we are doing
them:
Our first big decision was choosing to pour our wax into RPET (recycled
and recyclable containers) containers instead of hand wrapping in paper.
There are several important reasons for this. One reason is that pouring
into a container removes the need for refrigeration thus reducing our
energy and floor space consumption and thereby reducing our carbon footprint.
We chose the use of recycled material instead of other options such
as biopolymers (organic plastics) for two important reasons: 1. There
is an abundance of plastic waste in the US that is destined for landfills,
rivers, beach and roadsides and recycling as much of our waste is very
important of the near term solution. 2. While biopolymers are the future
of plastics currently the manufacturing processes of the materials cause
their own environmental problems. We look forward to working with these
materials in the future as they improve.
Another step in our approach has been the addition of natural ingredient
into the formulation of our wax. Every brand of wax is made up of many
different ingredients. In the past and today in many cases paraffin
has been the predominant ingredient. Paraffin in and of its self in
not harmful or evil. In fact the paraffin used in most surf wax is “food
grade”, meaning if is very refined, nontoxic and approved by the
U.S. Food and Drug Administration for use in food, cosmetics, and medical
applications. The main assumed problem with paraffin in that it is petroleum
based which maintains our reliance on the petroleum producers and all
of the associated problem therein.
We have chosen to begin replacing much of our paraffin with 100% organic
U.S. soy. Soy has proven to be a great substitute and has actually brought
unforeseen traction characteristics that have proven beneficial to the
MAGMA formula. By buying from U.S. farmers we are also reducing the
transportation time and distance of our raw materials thus reducing
over all fuel consumption.
The real secret to the leading waxes dominating surfing today are the
additives. While these represent a small percent of the wax itself they
are what make the wax sticky, tacky and bumpy. We are finding natural,
nontoxic and biodegradable alternatives to the common wax additives
of the past and in doing so improving the performance.
You don’t have to sacrifice performance to save the Earth. You
just have to try a little harder. We are confident that is just what
we're doing.
Thanks for your time, The MAGMA Team |
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